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Work
"Show Us Your Eagle." Eagle Brewing
We approached the client about increasing his brand awareness. The successful campaign involved 30 second radio ads asking people to show us their eagle.
We hit the streets to video people showing us their eagle. Video was loaded to social media and the clients website. And 15 second radio ads showcased different "eagles" matched to Eagle beers
Southland to Shanghai on the Sheep's Back. Nithdale Genetics.
Nithdale Genetics is an award-winning company breeding high-yielding sheep for New Zealand farmers. I've been writing their radio ads for many years but decided to try something a little different. A "documentary-style" ad, 60 seconds at the start of the ad break, 30 seconds at the end of the break. The aim was to take you from the Shanghai docks to a Southland farm and back to Shanghai again.
A Great Mix of Stories - Dunedin City Libraries
So many great books... So many great stories... But what if you mix 'em all up - Moby Dick with War and Peace with 1984 with To Kill A Mockingbird - and they still sound great?
We pitched these 30 seconders to Dunedin City Libraries.
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